Beck's Pils is the world-famous flagship of the brewery Beck & Co., founded in Bremen in 1873, created by brewmaster Heinrich Beck as a finely bitter Pilsner and already awarded as the best European beer at the 1876 World's Fair in Philadelphia – a gold medal that still adorns the iconic Beck's label today. In the glass, it presents itself in a bright golden yellow with a fine-pored, stable foam crown, while a fresh-herbal hop aroma transitions into a sparkling, bitter-fresh initial taste with 28 bitterness units, accompanied by a slender malt body, a light citrus note, and a crisp, dry North German finish that has become the trademark of this world-renowned beer brand. Beck's Pils, now part of the world's largest brewing group Anheuser-Busch InBev and exported to around 120 countries, is the perfect choice for all who seek a classic, finely bitter North German Pilsner brewed according to the German Purity Law, which convinces as a refreshing companion to hearty dishes and convivial evenings as well as a pleasurable expression of one of the most famous and most exported beer brands in the world.