Colt 45 is a legendary US beer brand that is best known for its high popularity and strong alcohol content of 5.6 %. This malt liquor, a stronger beer, is characterised by a mild, slightly sweet taste, which impresses with its palatability and easy drinkability. Colt 45 achieved cult status not only through its flavour, but also through famous TV commercials, especially those featuring Billy Dee Williams, the actor from the *Star Wars* series. These adverts shaped the brand's image in the 1980s and made Colt 45 an integral part of American pop culture.