For the 50th anniversary of Europa-Park Rust, ERDINGER Weißbräu and the amusement park are showcasing their long-standing partnership with a large-scale sales campaign in Switzerland. The centerpiece of the campaign is an eye-catching sweepstakes that, combined with versatile POS materials, creates additional purchase incentives both in retail and gastronomy. The goal is to increase the visibility of both brands in the market, directly promote purchase decisions at the shelf, and simultaneously create emotional experiences around the brand worlds of ERDINGER and Europa-Park. This activation combines brand loyalty with experience-oriented customer engagement and strengthens the presence of both partners in an important sales market.
