Falcon
Falcon
Falcon beer has its home in Falkenberg on the Swedish west coast in the province of Halland, where master brewer John L. Skantze founded Bryggeri AB Falken in 1896. He chose the location because of its access to fresh spring water and because enough shareholders there believed in his idea, and to this day Falcon is brewed with water from the same source. In 1955 the brewery launched its beer under the brand name Falcon, in 1965 the first Falcon can appeared, and in the autumn of the same year the medium beer came, which gave the brand additional lift. In the 1970s, after the medium beer was abolished, the company ran into difficulties and was bought by Pripps in 1977, with production gradually moved to Falkenberg and the head office moved back there in 1986/87.
In 1994 the parts were brought together again under the name Falcon, in 1996 the Danish Carlsberg group acquired the brewery, and in 1997 Falcon brought the first Swedish beer with 3.5% alcohol to the market. The brewery was retained in Falkenberg, to which a failure with the fruit beer Millennium introduced in 1998 also contributed, since the subsequent success in the region, which grew to 18 million litres of beer, convinced the owners to keep the site. In 2001 Falcon and Pripps were merged in the newly founded Carlsberg Sverige, and in 2014 Falcon launched its first alcohol-free beer. In 2017 the Falcon Arena was inaugurated in Falkenberg, the first arena in Sweden sponsored by a beer brand, which because of the alcohol-free beer is officially called Falcon Alkoholfria Arena.
The brewery's range extends from Falcon Export, a lager at 5.2% ABV that smells of bread, herbs, tropical fruit and honey and with which it ranks as one of Sweden's most popular beers, through Falcon Bayerskt, a dark lager in the Bavarian style from the time when all lagers were still dark, to Falcon Hoppfull, a pale lager with citrus, fruit, herb and grass notes. In addition, Carnegie Porter is brewed in Falkenberg, whose tradition goes back to the Scottish-Swedish merchant David Carnegie in Gothenburg. The peregrine falcon on the label has been the brand's emblem since its founding, and with more than 125 years of brewing tradition at the same site, the brewery in Falkenberg is regarded as the pride of the town and as a piece of Swedish beer culture.