Knabe Malz is the pioneering cult drink by Maximilian Knabe, also known as HandOfBlood, the German gaming influencer and president of Eintracht Spandau, developed in collaboration with Krombacher's subsidiary Drinks & More. It was completely sold out within just 14 hours during the online launch with 150,000 cans, making it one of the most successful influencer drink launches in German history. The base is non-alcoholic pilsner, giving it a more bitter and beer-like taste than a classic malt drink, with a uniquely bitter-malty flavor profile and, with 7.1 g of sugar, also somewhat less sweet than the most popular alternatives. Bitter spice meets a hint of caramel, making Knabe Malz a non-alcoholic malt drink that boldly stands out from dusty traditional brands and regularly provokes the statement: “I usually don’t like malt, but I like Knabe Malz.” Knabe Malz is the perfect choice for anyone looking for a high-quality, characterful, and refreshingly different malt drink that convinces as a sociable companion during gaming, at parties, and during the legendary “honor-based cracking,” as well as a pleasurable proof that a cult drink with real personality is also possible in the malt segment.
