Löwenbräu Munich Oktoberfest beer is the popular Wies’n specialty brewed according to old Bavarian brewing tradition. This smooth and spicy beer is served every autumn and is inseparably linked to the famous call “O'zapft is!” that marks the start of the Oktoberfest in Munich. For over 200 years, this festival has attracted millions of visitors, and Löwenbräu Oktoberfest beer is an integral part of this world’s largest folk festival. With a new label featuring a classic Wiesn waitress in front of the well-known Löwenbräu tower, this beer embodies the tradition and joy of the Munich Oktoberfest.