Melbourne Bitter

Melbourne Bitter

Melbourne Bitter is a classic Australian lager whose history is inseparably linked with the brewing heritage of the city that gave it its name. Brewing in Melbourne dates back to 1837, when John Mills opened The Melbourne Brewery, and the city grew within decades into the undisputed centre of Australian brewing – a status cemented in 1907 when six of Victoria's most significant breweries united to form Carlton & United Breweries. Melbourne Bitter emerged as part of this great CUB legacy and carries to this day the name of the city that shaped Australian beer culture like no other in every bottle it fills.

With its characteristic, slightly bitter and full-bodied profile, Melbourne Bitter deliberately sets itself apart from its CUB siblings Victoria Bitter and Carlton Draught, occupying an independent and unmistakable niche in the broad Australian beer market. In the glass it presents itself clear and golden with a stable head, where a subtle malt aroma combines with a pleasant, lightly bitter hop character and a clean, refreshing finish to create an accessible and easy-drinking beer portrait that reflects the honest and grounded character of one of Australia's oldest mainstream beer brands in an uncomplicated and unpretentious way.

Today continued as part of the Asahi Group, Melbourne Bitter stands for continuity, groundedness and a deep connection with the city whose name it bears – a beer that without elaborate marketing or fashionable pretensions maintains a loyal following through its reliable character and unmistakable identity as a genuine Melbourne beer, appreciated by those who value an honest, accessible and thoroughly Australian lager that holds its own at the footy, at the barbecue and at every social occasion in between.