MIN Gin

MIN Gin

MIN Gin is a refreshing and characterful Finnish-Austrian gin long drink brand – a ready-to-drink product with an equally personal and inspiring origin story: behind the name MIN stand Matti, a Finn, and Iris, an Austrian, along with their daughter Nina – whose initials form the brand name and simultaneously symbolise the unique connection between two Nordic and Alpine cultures that lies at the heart of MIN Gin. Inspired by the legendary Finnish Lonkero – the classic gin and grapefruit long drink invented especially for the 1952 Summer Olympics in Helsinki to introduce international guests to Nordic tradition quickly and effortlessly – Matti and Iris brought this Finnish cultural heritage to Austria and developed from it a modern, consciously enjoyable and stylistically distinctive gin long drink that is produced in Austria and unites Scandinavian joie de vivre with Alpine artisanal quality.

The MIN Gin long drink range encompasses two modern varieties – Grapefruit and Pineapple – both produced at 10% ABV, without artificial flavourings and with natural ingredients, thereby meeting the growing expectations of a new generation of consumers who seek enjoyment, naturalness and convenience in a single, ice-cold ready-to-serve product. With less sugar, transparent ingredients and a refreshingly light, fruity and sparkling flavour profile, MIN Gin is the perfect companion for all moments that should be uncomplicated and stylish at the same time – whether by the lake, with friends or on the go.

As a brand that unites Finnish heritage, Austrian artisanal quality and the carefree spirit of the Scandinavian lifestyle in a single product, MIN Gin stands for the beautiful conviction that the best things in life sometimes emerge from the encounter of two completely different worlds – and that a good long drink needs no bar, no mixing and no preparation to make a moment special.