Montucky
Montucky
Montucky Cold Snacks was born on a winter evening in 2011 at the Bacchus Bar in the heart of Bozeman, Montana, when the two young Montanans Jeremy Gregory and Chad Zeitner – tired of their day jobs and full of drive – developed the idea of creating a refreshing American light lager that would not only impress in the glass but also celebrate the active, carefree outdoor lifestyle of Montana in its core values while giving something back to the communities that support it. The name itself is a playful wordplay: «Montucky» is a term used by the residents of Montana themselves for the vast, rural backcountry regions of their state, while «Cold Snacks» humorously refers to reaching into the fridge for a beer after a long day in the outdoors. With an SBA loan and consistent bootstrapping – every dollar earned was reinvested – Gregory and Zeitner succeeded in having their beer contract-brewed at the City Brewing Company in La Crosse, Wisconsin, and bringing their first shiny blue cans to market in the autumn of 2012.
The growth trajectory of Montucky Cold Snacks has been impressive and powerfully demonstrates that an honest idea with the right spirit can go a long way. In 2019 the company sold more volume in IRI-tracked stores with its single product – the Lager – than many established American breweries, and all without a large advertising budget or external investors. The concept of donating 8% of profits to non-profit organisations in the respective sales regions has been consistently lived from the very beginning and remains to this day an indispensable part of the company's DNA, fundamentally distinguishing Montucky from the vast mass of American beer brands.
The Montucky Cold Snacks Lager itself reflects in its simplicity and accessibility the philosophy of its founders: a crisp, refreshing American light lager at 4.1% ABV with only 102 calories per 12-oz can, without rice fillers, vegan-friendly and with a clean, effervescent and fresh flavour profile that is perfectly suited to the nature of Montana – whether on the river, on the ski slope or walking the dog. Today Montucky Cold Snacks is available in over 15 US states and stands as a living and unmistakable symbol of the fact that a good beer needs no complicated story – just real people, real values and the unwavering belief that beer can be joy, community and generosity all in one.