Victoria Bitter, or VB for short, is a full-bodied, strong beer that has been brewed almost unchanged since 1854. It was developed by Thomas Aitken to reliably quench thirst under the Australian sun. The combination of Australian pale malt and the distinctive "Pride of Ringwood" hops from Victoria and Tasmania gives the beer its distinctive taste. VB stands for authentic, traditional beer enjoyment with a long history and unmistakable character.