Zirndorf
Zirndorf
Brauerei Zirndorf is one of the most traditional and historically significant rural breweries in the Middle Franconia region – founded in 1674 by Margrave Johann Friedrich of Ansbach in the eponymous town west of Nuremberg, where the princely brewhouse was established on the site of a property destroyed during the Thirty Years' War in today's Rote Strasse, and whose beers quickly became known and appreciated far beyond the borders of Zirndorf throughout the entire Principality of Ansbach. As early as 1746, a document recorded that Zirndorfer beer found great demand not only in the town itself but also in surrounding areas and was considered one of the most profitable brewhouses in the region – a quality verdict that the brewery managed to maintain through all the eventful centuries of its history. In the mid-18th century, the brewhouse that survives to this day and the further characteristic brewery buildings were constructed, forming a particularly noteworthy historical ensemble in direct proximity to St. Rochus Church and lending the brewery site its unmistakable Franconian character.
After an eventful history – which included the transition to private ownership, acquisition by the Fürth brewery director Wilhelm Schülein and incorporation into the Grüner Bräu AG as well as the takeover by the Schickedanz Group in 1972 – the good Zirndorfer beers found a new home in 1996 under the roof of the privately managed traditional brewery Tucher from Nuremberg, which stands for over 350 years of Franconian beer culture and thereby became part of the Radeberger Gruppe within the Dr. Oetker Group. What never changed through all these changes of ownership, however, is the recipe and philosophy of the Zirndorfer beers: still brewed according to the Bavarian Reinheitsgebot of 1516, still with the finest hops from the Hallertau and Spalt and barley from controlled cultivation, still with the unmistakable, grounded and wonderfully drinkable Franconian character that has distinguished the brand for over 350 years.
The Zirndorfer range encompasses three characterful Old Franconian beer specialities: the Zirndorfer Landbier at 4.9% ABV – amber-coloured, finely hopped and of incomparable drinkability, the centrepiece and best-known variety of the brand; the unfiltered, full-bodied Zirndorfer Kellerbier according to Old Franconian tradition; and the refreshing and flavoursome Zirndorfer Landweizen, which rounds off the Franconian beer diversity of the brand. As a living symbol of the unmistakable, grounded and uncompromisingly drinkable beer culture of Middle Franconia, the good Zirndorfer beers stand today as they did 350 years ago as proof that genuine quality, genuine tradition and genuine Franconian character need no marketing promises to convince.