Royal X-MAS is a festive Danish Christmas beer with 5.6% ABV from Royal Unibrew, which is released annually as part of the traditional Danish Julebryg culture just in time for the legendary J-Day – the official start of the Danish Christmas beer season – and with its distinctive blue label serves as a stronger and more hop-forward alternative to the white X-MAS variant, covering the entire flavor spectrum of the Danish Christmas beer tradition. In the glass, it appears clear and hazelnut brown with a creamy white foam crown, where robust malt notes, creamy caramel, a hint of vanilla, and warm spices transition into a full-bodied, characterful first sip with pronounced hop bitterness, sweet caramel and fruity tones, and a briefly bitter, dry finish that makes this winter beer refreshing and balanced despite its richness. Royal X-MAS is the perfect choice for anyone seeking a high-quality, full-bodied, and atmospheric Danish Christmas beer with genuine Nordic festive character, which convinces equally as a cozy companion to winter meals, Christmas cookies, and convivial Advent evenings, as well as a festive proof that the Danish Julebryg tradition is among the most beautiful and enjoyable beer traditions in the entire North.
